One of the most important aspects of marketing your company or product is its position in the market. Nailing down your positioning from...

STOP & THINK…you need an answer to why you should win before doing anything else.

What is your purpose & protocol for business development meetings? Your purpose is to understand your prospect…

Adopt a strategic prospecting approach. Random prospecting will produce random results.

Inconsistent positioning leads to poor market perception. Poor market perception can kill your business development efforts.

Be prepared for the new normal with hints and ideas on how to up your game and improve your sales process

We encourage our clients to adopt the WHAT, WHY, HOW framework to strengthen their communication effectiveness.

Culture drives behaviour. So how does this relate to winning business? 

I blame the RFP process. Anyone who’s ever been forced to submit to its time-sucking, nit-picking drudgery knows the process is broken and o

You’ll always gain an advantage over your competitors if your understanding of the client’s needs is more thorough than theirs.

Our differences drive us crazy at times, but they’re also likely the reason we’ve forged a complementary collaboration.

Pitching on RFPs is a way of life for companies. In an effort to become leaner and meaner, executives often decide to streamline the RFP...