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Positioning Framework

One of the most important aspects of marketing your company or product is its position in the market. Nailing down your positioning from the beginning makes everything else easier.

At McKenzie Pitch Partners we use The Pyramid Principle. We find that this framework provides the ability to communicate your ideas clearly and succinctly. The positioning we advocate explains your value proposition (WHAT & WHY), as well as answering the following questions for your listener.

1. WHAT are your services?

2. WHY do clients invest in you?

3. HOW do you engage prospective clients?

This video provides insight into how this is communicated verbally.

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