Sway

Game Plan Series 2.2 Pitch – Story


How do you explain why you’re going to win?


You need to tell a story ​to clarify, educate ​and persuade.


Most people say they tell a story without understanding what a story really is. It is defined by Dictionary.com as a narrative, either true or fictitious, in prose or verse, designed to interest, amuse, or instruct the hearer or reader; tale.


Not telling a story is a missed opportunity.


Tell a story with effective messaging and a structure that adheres to the Power of Three.

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