How do you explain why you’re going to win?
You need to tell a story to clarify, educate and persuade.
Most people say they tell a story without understanding what a story really is. It is defined by Dictionary.com as a narrative, either true or fictitious, in prose or verse, designed to interest, amuse, or instruct the hearer or reader; tale.
Not telling a story is a missed opportunity.
Tell a story with effective messaging and a structure that adheres to the Power of Three.