Positioning Framework
One of the most important aspects of marketing your company or product is its position in the market. Nailing down your positioning from...
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- Jul 1, 2020
- 1 min
Game Plan Series 3.0 Post-Pitch – Protocol
In post pitch, we suggest building a protocol around expectations.
- Jun 8, 2020
- 1 min
Game Plan Series 2.2 Pitch – Story
You need to tell a story to clarify, educate and persuade. Most people say they tell a story without understanding what a story really is.
- May 19, 2020
- 1 min
Game Plan Series 1.3 Pre-Pitch – Meeting Effectiveness
What is your purpose & protocol for business development meetings?
Your purpose is to understand your prospect…
- May 12, 2020
- 1 min
Game Plan Series 1.2 Pre-Pitch – Prospecting
Adopt a strategic prospecting approach. Random prospecting will produce random results.
- Jul 16, 2019
- 5 min
Winning Business – Will presentation skills training do the trick?
Culture drives behaviour. So how does this relate to winning business?
- Aug 11, 2015
- 3 min
How to pitch for new business on foreign turf
While business is fundamentally conducted in the same way no matter what time zone I’m in—all have a need and all want a solution
- Apr 22, 2015
- 3 min
The cut-and-paste conundrum: why responding to RFPs on autopilot is a mug’s game
Pitching on RFPs is a way of life for companies. In an effort to become leaner and meaner, executives often decide to streamline the RFP...
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