Positioning Framework
One of the most important aspects of marketing your company or product is its position in the market. Nailing down your positioning from...
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Jun 30, 20201 min read
Game Plan Series 3.0 Post-Pitch – Protocol
In post pitch, we suggest building a protocol around expectations.
Jun 8, 20201 min read
Game Plan Series 2.2 Pitch – Story
You need to tell a story to clarify, educate and persuade. Most people say they tell a story without understanding what a story really is.
May 19, 20201 min read
Game Plan Series 1.3 Pre-Pitch – Meeting Effectiveness
What is your purpose & protocol for business development meetings?
Your purpose is to understand your prospect…
May 11, 20201 min read
Game Plan Series 1.2 Pre-Pitch – Prospecting
Adopt a strategic prospecting approach. Random prospecting will produce random results.
Jul 15, 20195 min read
Winning Business – Will presentation skills training do the trick?
Culture drives behaviour. So how does this relate to winning business?
Aug 10, 20153 min read
How to pitch for new business on foreign turf
While business is fundamentally conducted in the same way no matter what time zone I’m in—all have a need and all want a solution
Apr 21, 20153 min read
The cut-and-paste conundrum: why responding to RFPs on autopilot is a mug’s game
Pitching on RFPs is a way of life for companies. In an effort to become leaner and meaner, executives often decide to streamline the RFP...
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