Positioning Framework
One of the most important aspects of marketing your company or product is its position in the market. Nailing down your positioning from...
Positioning Framework
Game Plan Series 3.0 Post-Pitch – Protocol
Game Plan Series 2.2 Pitch – Story
Game Plan Series 1.3 Pre-Pitch – Meeting Effectiveness
Game Plan Series 1.2 Pre-Pitch – Prospecting
Winning Business – Will presentation skills training do the trick?
How to pitch for new business on foreign turf
The cut-and-paste conundrum: why responding to RFPs on autopilot is a mug’s game