You need to tell a story ​to clarify, educate ​and persuade. Most people say they tell a story without understanding what a story really is.

The Power of 3 is a technique that optimizes the understanding, retention, and overall effectiveness of communication

We define “pitch” as the effort that goes into winning a piece of business, and a part of that effort is creating a story

Every pitch needs a story. Skip the storytelling phase and you might as well feed coins into a one-armed bandit.